Data Science for Customer Satisfaction CSAT, UI, UX
Attitudinal and Behavioral Business Intelligence
Brand Image/Equity; Product A&U; Concept Testing
In-Home Use Test allows for multiple product qualifications. Products are selected for lowest incidence combinations..
Surveys conducted in North & South America, Europe, Middle East and Asia. Choice of language and randomized country-specific scenarios.
Custom applications to screen respondents; establish appointments; On-site respondent sign-in and confirmation; Interviewer or Respondent administered survey conducted via desktop, tablet or laptop.
Max-Diff Choice Models with model-based TURF analysis. Excel Choice Simulator for client use.
Both Discrete Choice and Conjoint models with randomized block selection. Excel Choice Simulator for client use
CLT surveys conducted with Desktop, Laptop or Tablet coordinated among a large number of field sites located throughout sites across the country.
No monkeys or generic gizmos here. Proprietary software - designed and written in-house. Database and array driven to provide great flexibility incorporating complex models, versioning and randomization.
Concientious, creative survey researchers that also know programming. Over 30 years of research experience and 20+ years conducting online surveys. We can assist in project, survey and questionnaire design.
Need more detail in your results? We can provide full crosstab and data visualization reports along with Excel simulators and other analysis tools.
Excel Simulators for Choice-Based Analyses and TURF (Total Unduplicated Reach and Frequency). Cluster Analysis. Van Westendorp Pricing. Perceptual Maps. Derived vs. Stated Importance. Correspondence Analysis.
January 2016
The more things change the more they seem to remain the same. Here's my take on some new terminology. The cloud was a mainframe. An APP was a program. Consumer Insights was Market Research. Business Intelligence was Customer Behavior. And on it goes …
February 28, 2013
The punch card was developed by Herman Hollerith in the 1880's. Cards were read by machines identifying the holes punched in preset locations on a heavy stock paper-like material. Data was read by machines interpreting where the cards had holes punched out. The data was captured as 0's and 1's depending on the state of the punch location. The hard copy of today's binary data …
March 06, 2015
There are many more ways to capture data but the convention of 1's vs 0's or On vs Off or Presence vs Absence is still used today and is the foundation of machine data retention …
